Your Shape Fitness Evolved
Slatwall Sporting Displays - A Great Method of Dealing With Awkward Shapes
Sporting equipment is specially designed to ensure that it will help players perform to the best of their ability; tennis rackets are made with graphite to allow competitors to swing them with ease, footballs are constantly being redesigned to make them bouncier and lighter, and golf clubs are precision made in various shapes to allow golfers to either send a ball soaring across a fairway, or tap it lightly into a hole. Our sporting goods have evolved massively from their simple origins, and these days can even help average athletes look impressive. All well and good, yes, but retailers, have you ever tried to display it?
Owners and employees of sporting goods stores will be well aware of the frustrating process of displaying tennis bats, footballs and golf clubs, which, as they become more sophisticated, become even more awkwardly shaped. There are solutions that seem to sort out any problems, such as putting the equipment in cardboard packaging to make them less difficult to stack and display, but the packaging will mean the customers cannot see them, and landfill sites will be even more cluttered with unnecessary packaging. On the other hand, even normal slatwall fittings will not be of much help; after all, imagine trying to balance footballs on a floating shelf, or hanging tennis rackets on a bar normally employed to hang clothing.
Luckily, slatwalls have a display system designed specifically for sporting goods - a system that is both attractive and practical. Take the football ring designed to fit slatwalls; for only £1.10, retailers can avail themselves with a simple metal ring to show off their footballs, in a way that is simple, and allows customers to examine the balls before making a purchase. There is also a larger ring available for £1.50, which is perfect for basketballs, while volleyballs could be displayed in the football rings. This means one of each football, basketball or volleyball can be displayed in the front of the shop, with a larger selection stacked in the back without any need to worry about making them look good. The only drawback is that there is no wall ring that is really suitable for rugby balls - they could be balanced in the football rings, but this would be a precarious way of displaying them.
There are also useful racks upon which retailers can display rackets on slatwall; these can be used to display up to 14 tennis rackets, and allow customers to pick up the merchandise and examine it to ensure they are buying a racket that suits their needs. It may seem like a minor point, but this is just a small way of giving customers a little more help while they shop, and could encourage them to buy from your shop. This is also the case with the slatwall golf club display; a rack attached to the slatwall with a base unit to store the club heads on the floor allows customers to scrutinise the goods before making a purchase, and while it will cost around £31.45 to buy a single unit, each unit will display 14 clubs - 4 woods, 9 irons and one putter.
So while your standard slatwall shelving may not be much use for displaying sporting goods, the specially-designed sports displays will give you specially designed units to show off your sporting goods and maximize your business performance, just as the goods on display are designed to maximize athletes' performances.
For details of our slatwalll visit our site. Complete range of accessories for slatwall here.
About the Author
Caranco offer shop fittings and display equipment for retail and display premises. All products come in various sizes and offer a multitude of options. Call for more details
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