Word Search
Easy Tips & Tricks for Effective Search Engine Optimization
PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
1. clearly describe the purpose and content of your site, and,
2. allow your site to show up as close to the first results page
as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.
Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).
We will first check the demand for your selected keyphrases. For this, we will go to Overture's Search Term Suggestion Tool Or go to Google Keyword Suggest
You will then type each of the keyphrases you selected, and see how many people search for those terms. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.
For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.
What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.
Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:
1. Best describes the topic and content of your page
2. Is a popular search term according to Overture's Search Term
Suggestion Tool or Google Keyword Tool.
3. Generates a relatively small number of results after performing the Google search.
If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase. Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.
After this, you will take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page, as we will see in Part II: Web Page Optimization.
PART II: Web Page Optimization
Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must follow to optimize your page:
• Keyphrases in the web page title:
o Create a descriptive title for your page: Your web page
title is very important because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, while at the same time it must describe your business very well and should entice readers to click on it.
o Unless your business is big and well known don't start your page title with the name of your company. Start your title with the words search engine users will most likely use (your keyphrases)
o Put your main keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity).
o Put your second keyphrase somewhere else in the title.
o Make the title short (8 words or less).
• Keyphrases in your Keyword Meta Tag: Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, place a list of your main and secondary keywords in the Keyword Meta Tag of your page, just in case search engines decide to use them again in the future.
• Keyphrases in your Description Meta Tag: The Description Meta Tag is still important, since some search engines use them to elaborate on the results link. Remember to:
o Include your keyphrases (main and secondary) in your Description Meta Tag.
o Make your description 'descriptive', concise and professional. Avoid using hype.
o Make it short (25 words or less).
o Don't make your description sound just like a collection of keywords.
o Keep your keyphrases together.
• Keywords in the body of your page: It is important to use your keywords heavily on your page, since this will help the search engine determine the topic of your page. Follow these tips as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
o Use your keyphrases several times, and place them as close to the top of the page as possible.
o Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.
o Place your keyphrases in bold type phase at least once.
o Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
o Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.
• Other Web Page Design Considerations:
o You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
o Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won't be able to read it.
o Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
o Avoid Flash and [removed] search engines don't follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
o Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!
o If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
o Make sure that all your internal pages link to your homepage.
o Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final step to increase your site's ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours. This is what we will see in Part III: Off-Site Factors.
Part III: Off Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
1. Get listed in DMOZ: The Open Directory Project is the world's largest directory. It is maintained by voluntary editors who review your site prior to inclusion. Being listed in this directory is important because it is used by Google and America Online to build their directories. Getting listed is free, but it may take a few weeks or even months to get listed, which can be a bit frustrating. However, there is a strong believe among search engine optimization experts that an Open Directory Project listing can significantly increase your page rank in Google, so you must take the time to submit your site and do it right (list your site in the right category and strictly follow their submission guidelines).
2. Get listed in Yahoo!: Submissions to Yahoo! are no longer free for commercial sites (your site can be reviewed in about a week for a fee of $299 although inclusion in the directory is not guaranteed. However, if you do get accepted, the $299 fee will be due every year if you want your site to continue to be listed). A link from Yahoo�s directory is still one of the best links you can get, and it is worth the money you spend getting listed.
3. Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. The key is to include your resource box at the end of your article. A resource box is a small paragraph with a brief description of you and your business, where you include a link to your site. This way, every time somebody picks up your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see and follow.
4. Exchange links with reputable sites: You must try to find quality sites that are compatible to your site's topic (not direct competitors), and ask the webmaster for a link exchange. This will give you highly targeted traffic and will improve your score with the search engines. If you liked this article and feel inclined to learn more about Search Engine Optimization, you may want to check out SIB Infotech
About the Author
SIB Infotech is specialized in providing affordable and quality seo services, link building services, directory submission services, social bookmarking services, internet marketing services, article submission services, reciprocal link building and many more services which will enable your company to achieve top 10 rankings on search engines. For more information please visit http://www.sibinfotech.com
Youtube Wordsearch
 |
 WORD SEARCH 400+ Puzzles NEW PC CD ROM $5.37 Time Remaining: 7h 52m |
 NEW The Everything TV Word Search Book Timmerman Cha $6.59 Time Remaining: 29d 5h 53m Buy It Now for only: $6.59 Buy It Now |
 NEW Brain Games Bible Word Search Large Print $4.99 Time Remaining: 9d 13h 56m Buy It Now for only: $4.99 Buy It Now |
 4 Word Search NEW Large Print Puzzle Books 100+ Pgs Super Large Wordsearch $7.99 Time Remaining: 8d 15h 54m Buy It Now for only: $7.99 Buy It Now |
 Britannica WORD SEARCH Game PC XP Vista Win7 New CD ROM $9.38 Time Remaining: 7h 52m |
 4 DELL PUZZLERS WORD SEARCH WORD SEEK Puzzle Books NEW 2010 2011 Lot 2 $8.49 Time Remaining: 27d 13h 51m Buy It Now for only: $8.49 Buy It Now |
 Boggle Brainbusters The Ultimate Word Search Puzzle $9.38 Time Remaining: 12d 4h 42m Buy It Now for only: $9.38 Buy It Now |
 CHRISTIAN Word Search 9 Teaching Library UPC 636061 37095 2 $210.00 Time Remaining: 11h 12m Buy It Now for only: $235.00 Buy It Now |
 The Great Word Search Challenge Parragon 300 Puzzles $4.19 Time Remaining: 4d 5h 51m Buy It Now for only: $4.19 Buy It Now |
 Sip amp Solve Word Search Puzzles $8.22 Time Remaining: 29d 17h 8m Buy It Now for only: $8.22 Buy It Now |
 Find a Word Wordsearch Puzzles $10.00 Time Remaining: 1d 7h 4m Buy It Now for only: $20.00 Buy It Now |
 Stampin Up Pick 1 Rubber Stamp Choose 1 Best Card Ever Incentive Stamp $2.99 Time Remaining: 22d 10h 52m Buy It Now for only: $2.99 Buy It Now |
 1988 PRESSMAN WORDSEARCH THE GAME OF FINDING WORDS 100 COMPLETE WOOD TILES $8.49 Time Remaining: 28d 14h 9m Buy It Now for only: $8.49 Buy It Now |
 LOT OF 5 LARGE PRINT WORD FINDS SEARCH PUZZLE BOOKS THINK FATHERS DAY GIFT $11.99 Time Remaining: 1d 12h 40m Buy It Now for only: $13.99 Buy It Now |
 The Everything Large Print Word Search Book Vol II 15 $3.09 Time Remaining: 29d 6h 17m Buy It Now for only: $3.09 Buy It Now |
 The Everything Travel Word Search Book 150 puzzles for $2.91 Time Remaining: 26d 2h 35m Buy It Now for only: $2.91 Buy It Now |
 LOT OF 5 LARGE PRINT WORD FIND WORD SEARCH BOOKS THINK FATHERS DAY GIFT $11.99 Time Remaining: 1d 13h 17m Buy It Now for only: $13.99 Buy It Now |
 Britannica Word Search Macintosh NEW Factory Sealed SOFTWARE $12.97 Time Remaining: 2d 12h 45m Buy It Now for only: $12.97 Buy It Now |
 NEW Posh Word Search 2012 Day to Day Calendar $6.00 Time Remaining: 11d 8h 28m Buy It Now for only: $6.00 Buy It Now |
 Music and Entertainment All Star Triviagrams 1990 Word Search Book $2.95 Time Remaining: 1d 13h 47m |
 4 GOOD TIME WORD SEARCH SEEKS Puzzle Books NEW SUPER JUMBO PENNY PRESS Lot 2 $8.49 Time Remaining: 17d 8h 14m Buy It Now for only: $8.49 Buy It Now |
 NEW Scrabble Word Search Puzzles Blindauer Patrick $5.99 Time Remaining: 24d 3h 36m Buy It Now for only: $5.99 Buy It Now |
 NEW EVERYDAY WORD SEARCH BOOK 94 PUZZLES $0.49 Time Remaining: 1d 15h 45m |
 The Wordsearch Collection Spiral Wordsearch $4.88 Time Remaining: 22d 3h 5m Buy It Now for only: $4.88 Buy It Now |
 The Everything Large Print Word Search Book 150 easy t $3.08 Time Remaining: 25d 14h 26m Buy It Now for only: $3.08 Buy It Now |
 12 lot Puzzle Buzz highlights magazines hidden pictures mazes word search color $4.99 Time Remaining: 1d 15h 45m Buy It Now for only: $12.99 Buy It Now |
 When the Word Leads Your Pastoral Search Biblical Principles and Practices to G $4.74 Time Remaining: 7d 15h 34m Buy It Now for only: $4.74 Buy It Now |
 The Everything Bible Word Search Book 150 fun and insp $8.39 Time Remaining: 25d 55m Buy It Now for only: $8.39 Buy It Now |
 NEW New Testament Word Search Puzzles $11.53 Time Remaining: 25d 8h 30m Buy It Now for only: $11.53 Buy It Now |
 Stampin Up Word Search Stamp $1.99 Time Remaining: 3d 6h 24m |
 The Everything Word Search for the Beach Book Puzzles $4.01 Time Remaining: 29d 15h 14m Buy It Now for only: $4.01 Buy It Now |
 NEW English Spanish Word Search Sopa De Letras 1 Tall $5.99 Time Remaining: 9d 1h 16m Buy It Now for only: $5.99 Buy It Now |
 Word Finds Search Books 6 In All $7.99 Time Remaining: 4d 8h 1m Buy It Now for only: $8.99 Buy It Now |
 The Extreme Word Search Challenge Parragon 300 Puzzles $4.19 Time Remaining: 4d 5h 50m Buy It Now for only: $4.19 Buy It Now |
 The Everything Large Print Bible Word Search Book 150 inspirational puzzles $13.10 Time Remaining: 20d 19h 53m Buy It Now for only: $13.10 Buy It Now |
 JUMBO WORD SEARCH VOLUME 10 BY BENDON BRAND NEW 152 CHALLENGING PUZZLES $2.99 Time Remaining: 4d 11h 5m Buy It Now for only: $4.99 Buy It Now |
 NEW When the Word Leads Your Pastoral Search Brauns $6.51 Time Remaining: 19d 4h 19m Buy It Now for only: $6.51 Buy It Now |
 The Everything Christmas Word Search Book 150 festive $3.75 Time Remaining: 25d 56m Buy It Now for only: $3.75 Buy It Now |
 NINTENDO DS CROSSWORDS DS 2008 INCLUDES WORD SEARCH ANAGRAMS DS DSI $3.59 Time Remaining: 4d 12h 9m Buy It Now for only: $4.19 Buy It Now |
 Mind Puzzles Word Search $4.99 Time Remaining: 28d 12h 56m Buy It Now for only: $4.99 Buy It Now |
 The Everything Christmas Word Search Book 150 festive puzzles to celebrate the $3.07 Time Remaining: 23d 14h 55m Buy It Now for only: $3.07 Buy It Now |
 Stampin Up Background Word Search RETIRED $9.99 Time Remaining: 5d 8h 20m |
 Bendon Puzzle Word Search Disney Assorted Book $4.09 Time Remaining: 27d 7h 50m Buy It Now for only: $4.09 Buy It Now |
 4 ALL STAR WORD SEEKS SEARCH PUZZLES NEW JUMBO SPECIAL 2011 PENNY PRESS Lot 4 $8.49 Time Remaining: 29d 11h 46m Buy It Now for only: $8.49 Buy It Now |
 3 PUZZLE BOOKS BRAND NEW WORD SEARCH CROSSWORD CODE LETTER SCRAMBLE BOOKS $4.99 Time Remaining: 5d 15h 2m Buy It Now for only: $5.99 Buy It Now |
 The Wordsearch Collection Spiral Wordsearch $0.99 Time Remaining: 15d 12h 50m Buy It Now for only: $0.99 Buy It Now |
 FAMOUS CITIES SEARCH A WORD PUZZLES PETER LEWIS PAPERBACK NEW $5.02 Time Remaining: 29d 3h 42m Buy It Now for only: $5.02 Buy It Now |
 5 WORD SEEK WORD SEARCH PUZZLE GAME BOOKS BOOKS ARE UNMARKED AND LIKE NEW $3.99 Time Remaining: 6d 7h 57m |
 4 ALL STAR TICK TOCK WORD SEEKS SEARCH PUZZLES NEW 2010 2011 PENNY PRESS Lot 3 $8.49 Time Remaining: 29d 11h 46m Buy It Now for only: $8.49 Buy It Now |
 The Everything Large Print Word Search Book 150 easy t $3.09 Time Remaining: 26d 15h 9m Buy It Now for only: $3.09 Buy It Now |
 Puzzler World Sale Price: $19.99  Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionPuzzler World is a collection of single player puzzle games for DS and DSi, designed to provide puzzle fans and fanatics with a nearly endless amount of handheld gaming fun. Delivering over 500 hours of play time spread across over 1,000 addictive games, Puzzler World features multiple play modes, allowing players to enjoy games the way they want, as well as save functionality that ensures that your game progress is never lost and that your trackable stats continually improve...  |
 PokePark Wii: Pikachu's Adventure List Price: Sale Price: $46.66 You save: $3.33 (7%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionPokéPark Wii: Pikachu's Adventure is a single player action-adventure game for Wii set in the ever-popular Pokémon game universe. An entirely new take on Pokémon gameplay, players take on the role of Pikachu as he explores the gameworld in search of the means to save PokéPark... |
 Super Mario World: Super Mario Advance 2 Sale Price: $89.95 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionSuper Mario World: Super Mario Advance 2 boasts all 96 levels from the original Super NES game, from cheery Yoshi's Island through the sprawling Vanilla Dome to the grueling Star Road. While some levels emphasize pure action, others require you to puzzle your way out of the mazes and illusions... |
 Touchmaster Sale Price: $19.99 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionTouchmaster brings you a wide variety of highly interactive mini-games. These are all-time favorites in bars and arcades across the country, and they're a natural fit for the touchscreen and stylus of Nintendo DS, and is perfect for a quick gameplay session... |
 Hidden objects: mystery stories bilingual (nintendo ds) Sale Price: $19.99 Eligible for free shipping!Availability: Usually ships in 3-4 business days See Reviews For This Product DescriptionFind the clues... Solve the crime... Unravel the mystery!You re on a deserted island somewhere in the Caribbean. The biggest adventure of our time begins here...although you are only here for a vacation and finally want to find your true love! Then there is a kidnapping and a murder too... |
 Imagine: Fashion Designer World Tour DS List Price: Sale Price: $14.43 You save: $15.56 (52%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionDesign the next big thing in fashion and travel the world to build it into a worldwide fashion label. As a young designer, launch your international brand, open boutiques around the world, and design the hottest, most wanted fashion in the world. |
 Mystery P.I. Portrait of a Thief List Price: Sale Price: $14.47 You save: $5.52 (28%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionMystery P.I. Portrait of a Thief is a single player puzzle game for Nintendo DS and DSi which mixes classic seek and find puzzle play with an engrossing crime theme in which players are tasked with exposing an artful thief... |
 Mystery P.I. - Stolen in San Francisco Sale Price: $19.99 Eligible for free shipping!Availability: Not yet released See Reviews For This Product DescriptionExplore San Francisco in this stunning new episode of the popular Mystery P.I. series! You're the world famous Mystery P.I. and you've been hired to find and return a fortune in stolen gold. You'll have to track down clues before the trail goes cold and it’s lost forever... |
 Mystery P.I: London Capers List Price: Sale Price: $19.82 You save: $0.17 (1%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionSearch London for clues and find the stolen Crown Jewels! Travel to London, England in the first European episode of the hit Mystery P.I. series! You’re the world famous Mystery P.I. and you’ve been hired by the Royal Family to track down the stolen Crown Jewels... |
 Mystery P.I. Vegas Heist List Price: Sale Price: $5.99 You save: $14.00 (70%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThe heist of the century has just happened! You've been hired by the casino to find & return the stolen money before its grand opening in 16 hours. Search for over 2300 cleverly hidden objects in 25 intriguing locations to solve the Vegas Heist. |
