Adult Played
Busy social pressure for the potential of adult toys - adult toys, the market potential - the toy industry
Busy society to "do not want to grow up" more and more people, because the adult work and life pressures beyond imagination, so many adults love toys, market participants noted that Adult Toys Consumer market presents tremendous opportunities.
According to Shanghai Financial News reported that brought toys, people's first reaction is always a child. But now, the kids toys are non-proprietary. Nowadays, to counter consumer toys, in addition to children, many adult as if the "adults"
Blocks , Checkers, Yang Doll , A Dream, Transformers toys and cartoon ... ... these are associated with a carefree childhood. In people's traditional values, children's toys that belong to the patent. However, the era of development, toys audience is also changing. Today, children no longer play at earlier patent. If one day you see a female office colleagues holding doll, or the general manager are placed in steam room Car model , Do not feel funny, because they are very likely an adult "toy family."
Adults can play with toys? Yes. Modern society, the adult work and life stress are beyond imagination, it requires the use of some form of release. The toy is a good choice. Such as adult Educational Toys Although a high degree of difficulty at first glance, but once resolved, will not be so difficult to find. Through games not only ease the pressure, but also exercise of thinking, it is consistent with adults "play" requirements.
Playful spirit Although 28-year-old girl named Xiao Liu
, but gestures like a child yet. She likes to wear a bow tie, Puff Sleeve A-word doll dress, foot straps flat heels, shoulders and back printed Garfield Cartoon design package, but not love to wear a "seriousness" of adult clothing, do not like the daily nine to five job. In response, Xiao Liu do not feel special because of her circle of friends in quite a few "big kids"?? Prefer to replace wages toys, interested in saving money did not buy a house, buy a car.
33-year-old Wang is the mother, but still placed on the dressing table and Crayon Shinchan Snoopy Doll. She likes hair type haircut, carrying LV bag but with HelloKitty mobile phone sets, Chanel lipstick mixed with HelloKitty absorbing tissues, ... ... In short, everything is not in accordance with "adult" and common sense out the card.
34-year-old Lee has done a 10-year civil service, the biggest hobby is playing every day to go home Games Weekends often play online games with friends until midnight. He was a cartoon fan, "Crayon Shinchan," "Tom and Jerry" are often out of view lines by heart in it.
Look, so many nostalgic adults, "adult" toys is of course not surprising enthusiasm. Data show that in Western society, the phenomenon of adults to maintain naive mentality has always existed. In East Asia and the economically developed cities in China, 20-40, generation of young, adult children of this trend has intensified.
Now, in the United States, more than 40% of the toys are designed and manufactured for adults. In Japan, according to a survey, aged 18-69 years old adults, 84% have at least one cartoon toys, and nearly half as much per person more than 20 toys.
China is the toy producing country, adult toy market also has great potential for development. A survey shows that 64% of consumers said that conditions would consider buying the right toys, of which 33% of adults think that they like and are willing to buy toys. China Toy Association, concerned that only the young adult market demand for a toy, the annual income totaled 50 billion yuan. Born in the sixties and seventies, particularly those who are generally regarded toys a good tool to ease the pressure. Currently, the group now has a certain economic strength, have the initiative and decision-making power consumption, its economic benefits can not be ignored.
However, despite the adult toy market are enticing, but nearly 6,000 domestic toy manufacturers, most only produce children's toys. Market participants pointed out that domestic market share of adult toys only 1%. Potential is great, but the actual size enterprises are small, low input low output, leading to the market has not fully developed. Visible, with the accelerated pace of life, adults need a positive way of recreation and rest to relieve work pressure, toys naturally into the life. Adult toys and presents tremendous opportunities for the consumer market.
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